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Episode Description

Ever wonder why great books, favourite stories, or even quirky blogs go unnoticed even though they’re so wonderful? With the number of books being published annually now exceeding one million, which Bowker points out breaks down to 2,700 per day, how can any one author expect visibility? The answer is in the publicist. Jenn Vance and her team at Books Forward, are one of the top and certainly the most beloved publicists working in the communication arts today. If you’ve written a book that you want readers to read and enjoy, engage in this conversation with Jenn to find out the reasons why, and why not to hire a publicist, and when. You might be surprised by the answers. Everything from audiobooks to podcasts need a boost to be seen and heard. Is your social media profile serving you well? What is the right criteria to choose a publicist? How do you choose the areas in which you want to market? What is the process for entering competitions to win literary awards? Beyond this book, how can you connect to a community that will continue to support you and your creative efforts and offer a forum to contribute and exchange ideas for the long term? “I would like to rave about the job Jennifer is doing for me. I am beyond pleased and impressed. She is getting gigs for me and is super responsive and encouraging. I just love a ‘can do’ attitude.” – Jodie Eckleberry-Hunt, author of the irreverent, laugh-out-loud Move on Motherf*cker: Live, Laugh, and Let Sh*t Go Find out how to differentiate and get yourself connected with Jenn Vance, our resident marketing expert. It will be time well spent, and, it’s free! Drop In with us this week!

Jennifer Vance

Jennifer’s passion for a wide variety of genres shines through her interactions with authors, as she personally connects to their stories and enthusiastically represents their craft. A self-professed lover of books from nail-biting tails of true crime to powerful memoirs to nostalgic young adult fiction, she reads a bit of everything. A former newspaper copy editor and page designer who used to be on the receiving end of numerous press releases and pitches, Jennifer knows how to best capture the attention of journalists and news staff with titles from Books Forward clients. Her passion for design also translates to her love of creating unique materials for author swag boxes and book club kits. Always thoughtfully championing her authors, Jennifer also strives to promote literacy and reading in any way she can, and part of her work as a publicist allows her to connect communities to the written word.